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Our Mission and Purpose

Why We Exist

Our co-founder, Lena Phoenix, likes to say, "There is NO reason to start another shoe company... unless your products change people's lives.". Read the reviews of our shoes and sandals and you'll hear a lot of people saying exactly that. Sometimes th

We believe in “Environmentally Intelligent” design

One of our goals is to be respectful stewards of the environment and the planet. With footwear, and performance footwear especially, there are limits to what we can do while still delivering the durability, function, and price our customers count on.