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Our Mission and Purpose
Why We Exist
Our co-founder, Lena Phoenix, likes to say, "There is NO reason to start another shoe company... unless your products change people's lives.". Read the reviews of our shoes and sandals and you'll hear a lot of people saying exactly that. Sometimes th
We believe in “Environmentally Intelligent” design
One of our goals is to be respectful stewards of the environment and the planet. With footwear, and performance footwear especially, there are limits to what we can do while still delivering the durability, function, and price our customers count on.