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Why We ExistUpdated a month ago

Our co-founder, Lena Phoenix, likes to say, "There is NO reason to start another shoe company... unless your products change people's lives."

Read the reviews of our shoes and sandals and you'll hear a lot of people saying exactly that. Sometimes the life-changing part is big. Sometimes it's as simple as finally finding shoes that are COMFORTABLE. Both count.

Frankly, it's the emails, phone calls, reviews, and letters (yes, actual letters, delivered by an actual mail carrier) from people telling us how Xero Shoes changed things for them that keep us going. We read every one.

We're building a MOVEMENT movement: helping people experience the comfort, fun, and benefits of Natural Movement, and making it the obvious, healthy choice, the way natural food is today.

Want to see what we mean? Browse our customer reviews, or better yet, try a pair and tell us your story.

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